Podcasts/Attract Pre-Sold Clients/3: Stop the Content Confetti Cannon!

Monday, November 28, 2022

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JASON LINETT - Hypnosis (31).png
JASON LINETT - Hypnosis (32).png

As business owners, we invest a lot of time, energy, and even money to release content out into the world. Whether that piece of content is your website or a new social media post, article, blog post, video, or podcast episode - it can be the worst feeling in the world when that piece of content doesn’t receive the kind of attention or response we expect. This has happened to even ‘the best’ entrepreneurs. It’s easy to blast, what I call, the Content Confetti Cannon.

But what can you do if you find yourself blasting that Content Confetti Cannon? How can you ensure you avoid making this massive mistake that so many other business owners are making?

Today, I explain what the Content Confetti Cannon is and how to break the pattern in a reliable, consistent way to attract pre-sold clients to your business. I explain why entrepreneurs need to focus their messaging on activating a strategic belief-shift in their audience’s mind and the importance of realizing you’re a content creator first, and a service provider second. I discuss how the content you create helps you build relationships with your audience and why we need to stop using ‘expert speak’ in our content. I also explain the ‘TOFU, MOFU, BOFU’ strategy for creating content and the questions you need to ask yourself to finally begin attracting pre-sold clients.

“As you talk to solutions and outcomes and desires – that is your fastest pathway to stop blasting the Content Confetti Cannon.”

- Jason Linett

This week on Attract Pre-Sold Clients:

  • Understanding what the Content Confetti Cannon is
  • ​The importance of focusing your messaging on activating a strategic belief-shift in your audience’s mind
  • Realizing you’re a content creator first, and a service provider second
  • ​​How you become a reflection of the media you interact with
  • ​​How your content helps you build relationships
  • ​​Eradicating ‘expert speak’ from your content
  • ​Using the TOFU, MOFU, and BOFU strategy when creating your content
  • ​​What to consider to start achieving the results you want from your content

Join the Community!

Growing your business online can be a surprisingly lonely experience. And there’s nothing worse than that feeling of overwhelm when you meet the right client, but are stuck on what to say and how to say it without coming across as salesy or sleazy. That’s why I created the Attract Pre-Sold Clients community.

If you’re you ready to level up your sales strategy and start attracting pre-sold clients, join the Attract Pre-Sold Clients Group. This is the best place to find the support you need to grow your business online, connect with other entrepreneurs, and learn what’s working right now to attract pre-sold clients to your business from my weekly client attraction workshops. And best of all – it’s free.

It’s Time to Attract Pre-Sold Clients

Thanks for tuning into this week’s episode of the Attract Pre-Sold Clients Podcast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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